Chris Michael

03/09/2011

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Vodori.com and the Redesign of Fire

Chris Michael // in Creative

We’ve all seen The Devil Wears Prada. We know how fast fashion moves. Web design moves just as quickly. Glancing between our site before today (less than a year old design) and our new design makes that blatantly obvious. Like going through our high school yearbook photos, we find ourselves saying “we wore that?”

Hey, it was dope back then.

We take great pride in our updated aesthetics. But this update wasn’t just a facelift. We took a Sherlock-style look at the analytics and restructured our content. Fewer clicks and less of that tired marketing language.

Show, don’t tell.

Our previous copy was chock full of important information. Our methodology, our use of best business practices; it read like our resume to the world. But we didn’t want you to read our resume. We wanted to talk with you. So as important as we felt our define, design, develop, deploy approach was, it didn’t differentiate us from other digital agencies. It failed to show off what we believe to be one of our most important qualities: our personality.

So we cut the fluff (and got buff?). We threw in a few inside jokes, sprinkled in the occasional pop culture reference, and did our best to scour any due-diligence-end-of-the-day-rubber-hits-the-road-ecosystem-innovation-type jargon from Vodori.com.

Fresh content.

Conversational copy married to brand new visuals that both satisfy our strategy team’s goals, all wonderfully implemented by our developers on the Pepper platform. Topped off with a new logo.

That’s a Vodori sandwich that satisfies.

What’s new on Vodori.com?

Here’s a cheat sheet. Pretty much everything is new, but be sure to check out our new:

Thanks for coming. Visit us again soon; we’ll try and cook up something fresh for you all over again.

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