Vodori

Situation:

No one understands the importance of health care in this country better than physicians. AMA Insurance Agency tailors insurance products to meet the needs of physicians, creating solutions to protect the people who strive to keep the rest of us healthy.

But AMA Insurance Agency, a successful institution established in 1988, saw more potential in its online presence. The organization wanted more out of its existing website.

Vodori began working with AMA Insurance Agency in 2009 to redevelop AMAinsure.com on the Pepper^® platform. After seeing what Pepper could do, AMA Insurance Agency leapt at the opportunity to be more hands-on with its content marketing.

It wanted to provide more assistance to its customers, to connect them with the services that would best meet their needs.

AMA Insurance Agency needed an end-to-end digital strategy to make that vision happen, a project that would combine Vodori’s core talents: Strategy, Technology, and Creative.

Solution:

Vodori combined AMA Insurance Agency’s business objectives with results from:

• A user-needs analysis: how doctors would interact with the site once it launched.
• A competitive landscape assessment: how similar agencies best serve their customers.

Vodori developed recommendations for new site features and content. The goal: increase site traffic and guide visitors to strategic points of interest.

The strategic vision encompassed everything that Vodori brings to bear on a project:

• Development of search-engine-optimized content and promotion of the site through search engine marketing.
• Creation of a new design with enhanced navigation, improved usability, and eye-catching appeal.
• Promotion of the AMA Insurance brand through video.
• Improvement of the user experience by making interactions seamless.

Results:

At Vodori, we don’t just drop a packet of recommendations on your desk and leave. We bring those recommendations to life.

While our work with AMA Insurance Agency is ongoing, results so far have been striking:

• Implemented SEO and SEM campaigns which increased year-over-year site traffic by 13 percent.
• Increased the visual appeal of the site while helping customers find the most relevant content.
• Launched the company’s new blog, Post Scripts, written by its President.

We have more work under way, but it is under double-secret probation until it launches.

The new features will be found at AMAinsure.com. (And keep checking here and there for more updates.)